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Serta changed the memory foam category forever with the iComfort Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. Serta’s new Cool Action™ Dual Effects™ material is the world’s first memory foam to combine both Serta’s original MicroSupport® gel and our breakthrough MicroCool+™ gel in a material with 25% more total gel than our original Cool Action™ gel memory foam.
From the surface to the core, the new iComfort® Directions™ premium gel memory foam mattress line from Serta represents our latest advancement in sleep technology. The result is pressure relieving comfort to help reduce tossing and turning, individualized support for your entire body and the ability to help keep you at a comfortable temperature while you sleep. And all iComfort sleep systems are still a great value, available for prices hundreds of dollars less than the leading brand.
Each iComfort Directions mattress features 4 exclusive technologies designed to balance comfort, support and temperature regulation:
It starts with our new Thermo°Cool™ yarn fabric cover with TENCEL® fibers. This exceptionally soft material is designed to help improve heat and moisture flow at the sleep surface. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites..
Beneath this layer is our new EverCool™ Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
Next, our breakthrough Cool Action™ Dual Effects™ layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Millions of Serta’s original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our new MicroCool+™ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.
Finally, our Pods™ gel-activated support layer works with our Comfortlast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
An iComfort® Directions™ Sleep System Made For You
There are four different iComfort Directions mattress models, each with its own unique feel so you can find the level of comfort that meets your body’s needs. Plus, you can complete your iComfort Directions sleep system with the new Serta® Motion Custom™ Adjustable Foundation, the most advanced adjustable base you can buy today. Featuring 9 all-new features, the Serta Motion Custom base allows you to personalize your bedroom experience like never before.